lakeciaSep 20, 20201 minAn Intro to A/B Testing CopyHow do you make sure your copy works? You put it to the test. Getting to know A/B testing or split testing couldn't be easier in the...
lakeciaJul 30, 20201 minHiring This Woman of Color Means...Your copywriter identifies as queer. Please ask how to pronounce my name. Please ask me for my pronouns. Don’t assume. If you can’t back...
lakeciaMar 16, 20203 minTips on How to Work From Home From Someone Who Does It Every Day Well firstly, welcome to the jungle. Keep in mind, working from home has never gotten a bad wrap until ...the pandemic. So all this talk...
lakeciaDec 19, 20192 min10 Songs That Got Me Through My Workday in 2019 As you may or may not know, most of my days consist of late morning cups of coffee, stretches, taking Cheech on his walks, playing fetch...
lakeciaDec 17, 20193 min3 Things Your 2020 Website NeedsYou meet a potential lead in a coffee shop and want to tell them more about your company (at the barista’s pace) and although you’ve...
lakeciaNov 7, 20193 minSEO Tactics You May Have MissedEvery business places significant importance on optimizing their site by using different SEO tactics. However, do these tactics apply to...
lakeciaNov 5, 20192 minWhy Hire a Copywriter Instead of the Dude Who Wears Multiple Hats? Your dream team is locked down. Finally, a squad of people who get it, are down for the cause and are ready to show the world how your...
lakeciaOct 16, 20193 minTrust Is Keeping You From Hiring Remote Workers It's no mystery that we've eased into trusting the digital world in more ways than we ever intended. With purchases, dating, and even...