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An Intro to A/B Testing Copy
How do you make sure your copy works? You put it to the test. Getting to know A/B testing or split testing couldn't be easier in the...

lakecia
Sep 20, 20201 min read
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Hiring This Woman of Color Means...
Your copywriter identifies as queer. Please ask how to pronounce my name. Please ask me for my pronouns. Don’t assume. If you can’t back...

lakecia
Jul 30, 20201 min read
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Tips on How to Work From Home From Someone Who Does It Every Day
Well firstly, welcome to the jungle. Keep in mind, working from home has never gotten a bad wrap until ...the pandemic. So all this talk...

lakecia
Mar 16, 20203 min read
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10 Songs That Got Me Through My Workday in 2019
As you may or may not know, most of my days consist of late morning cups of coffee, stretches, taking Cheech on his walks, playing fetch...

lakecia
Dec 19, 20192 min read
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3 Things Your 2020 Website Needs
You meet a potential lead in a coffee shop and want to tell them more about your company (at the barista’s pace) and although you’ve...

lakecia
Dec 17, 20193 min read
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SEO Tactics You May Have Missed
Every business places significant importance on optimizing their site by using different SEO tactics. However, do these tactics apply to...

lakecia
Nov 7, 20193 min read
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Why Hire a Copywriter Instead of the Dude Who Wears Multiple Hats?
Your dream team is locked down. Finally, a squad of people who get it, are down for the cause and are ready to show the world how your...

lakecia
Nov 5, 20192 min read
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Trust Is Keeping You From Hiring Remote Workers
It's no mystery that we've eased into trusting the digital world in more ways than we ever intended. With purchases, dating, and even...

lakecia
Oct 16, 20193 min read
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